First Evaluation Free

See exactly where your conversations win — and where they don't.

Submit one conversation. We evaluate it using the Conversation Value framework and return two reports showing you precisely where trust built and where value was lost — timestamped and explained.

Fast turnaround — most clients receive their evaluation before their next team meeting
Get My Free Evaluation
What's included
Your First Conversation Evaluation
No cost. No contract. No credit card.
  • Full Manager Evaluation Report — timestamped coaching notes, pattern analysis, and where conversation value shifted
  • Conversation Value Chart — a candlestick-style visual showing exactly when trust rose and fell across the conversation
  • Salesperson Summary Report — a clean, direct coaching report for the person who had the conversation
  • Debrief call with Jake — a live walkthrough of the findings, included at no charge
If the evaluation isn't useful, you've lost nothing and gained a clear picture of one real conversation. No pitch, no pressure.
What the evaluation produces

Three deliverables from a single conversation.

Every evaluation includes reports built for two audiences — the manager who needs coaching depth, and the individual who needs clear direction. Both are scored against your standards, not a generic rubric.

Full Manager Evaluation Report
Detailed scoring across every phase of the conversation, coaching notes, replacement language for moments that broke down, and pattern analysis tied to your team's standards.
For Managers and Leaders
Conversation Value Chart
A candlestick-style visual showing where trust was built and where value dropped — timestamped and anchored to the actual conversation. The moments that moved the needle are visible at a glance.
Included in Both Reports
Salesperson Summary Report
A clean coaching summary for the individual who had the conversation. Their strongest moments, three concrete focus areas for the next call, and a committed action item — without the managerial detail.
For the Individual
The process

Four steps. Then you'll have something real.

1
Choose your conversation type
Select Sales, Leadership, or Customer conversations. Each evaluation path is calibrated for the context that matters to you.
2
Complete your Client Profile
Tell us about your team, your process, and what great looks like in your organization. Your evaluation is scored against your standards — not a generic template.
One-time setup — saved for every future evaluation
3
Submit your first conversation
Send us one recording or transcript. Phone call, Zoom, in-person recording, or email thread — any format works. Your evaluation is returned fast.
4
Walk through it together
A debrief call with Jake is included with your first evaluation. You'll review the findings, ask questions, and leave with clear direction on what to work on next — no extra cost.
Who this is built for
Leaders and managers who own conversation quality
  • Sales managers who want to know exactly where their team is losing deals
  • Leaders who need sharper insight into their 1:1s, reviews, and coaching conversations
  • Customer success and support leaders tracking where service conversations break down
  • Any manager who knows something is off in their team's conversations — but can't pinpoint where
Supported conversation formats
Phone calls
Zoom recordings
Transcripts
In-person recordings
Email threads
Start here

Which conversations do you want to evaluate?

Select the type that matters most right now. You'll complete a short Client Profile so we evaluate against your standards — not a generic framework.

Sales Conversations
Evaluate how your team sells
See where your salespeople build trust and where they lose deals — scored against your process, your objections, and your close.
Common conversation types Inbound calls, discovery calls, Zoom demos, follow-ups, price defense conversations
Start Sales Evaluation
Leadership Conversations
Evaluate how your managers lead
Understand where psychological safety, accountability, and coaching clarity are landing — and where they're breaking down — in your most important management conversations.
Common conversation types Performance reviews, 1:1 coaching sessions, feedback conversations, stay interviews
Start Leadership Evaluation
Customer Conversations
Evaluate how your team serves
See exactly where customer support and success conversations build loyalty and where they create friction, escalation, or churn risk.
Common conversation types Support calls, escalations, customer success check-ins, renewal conversations
Start Customer Evaluation
Not sure which fits your situation? Email Jake directly — or read how the evaluation platform works first.